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A Culture of Servant Leadership and Employee Ownership

JASPER’s Doug Bawel, Chairman and CEO, and Zach Bawel, President and COO, were recently guests on a podcast and cited in a blog by Kyle DeFur, President of TrueU. They discussed how servant leadership and Associate (employee) ownership has affected JASPER’s culture.
 

JASPER® has worked to create a culture of servant leadership over the past 75 years. This leadership began with Alvin C. Ruxer when he founded the company in 1942, and continued throughout the years with the leaders that followed. It is servant leadership that helped the executive team make the decision to become 100% Associate Owned through an ESOP (Employee Stock Ownership Plan) company in 2010.

 

So what exactly is servant leadership, and what does it mean? A servant leader is someone who makes decisions that benefit their Associates before themselves; someone who looks at how they can make their Associates’ jobs easier, safer, and someone who helps their Associates grow to their fullest potential. The decision to become an ESOP company was made to protect the Associates, the community, and the brand. It was a decision to benefit others and not for personal gain. This is the epitome of servant leadership.

 

Becoming an ESOP has enhanced the servant leadership culture at JASPER. It has given all Associates, not just those in management positions, the desire to be servant leaders. Work days are no longer only about clocking in and out. Associates now have a vested interest in the greater good of the company. Associates take ownership and pride in everything that is done here at JASPER. They are continuously looking for ways to improve. It has created a culture where it is normal to receive 18,000+ improvement ideas annually from Associates. It is a culture where Associates care. They care about their coworkers, the company, and the product.

 

Here at JASPER, we are proud to say that each unit that leaves our facility was built by an owner of our company. Our Associate-Owners have a vested interest and care to be sure that each unit is built perfectly for you.

 

Podcast: https://trueu.com/resources/trueu-mobile-app/
Blog: https://trueu.com/leader-serves-servant-leadership-perspective-kyle-defur/?platform=hootsuite

 

Where Should You Invest Your Marketing Dollars?

Carm Capriotto for JASPER (Blog 2 of 6)

Marketing for customer retention and recruitment can be a daunting task. I’ve had the privilege to interview a few smart people when it comes to understanding the value of newsletters, direct mail and social media. In the end, along with your own experience and equipped with expert advice, you ultimately make your decision based on your budget, acceptable ROI, and which medium you feel will have the most impact on your customer and market.

I’ve found shop owners lean heavily on social media and some use a blended approach. Many business coaches recommend your marketing spend is a percent of your sales. You can budget for that and create a calendar of your marketing initiatives of all types. Your goal is to build customer retention and a recruitment campaign.

Below I’ve listed a few bullet points that provide insight from my interviews with shop owners and marketing specialists. I’ve come to understand that there is no magic bullet. But what I have uncovered is that you must ‘Always Be Marketing’ to quote shop owner Greg Buckley.

The list contains some very reflective statements. Don’t gloss over them. Look at them carefully and see if they excite you to action or help you improve what you are currently doing.

At the end of the list I’ll give you a few links so you can hear the entire context of these interviews and listen to your industry colleagues share their marketing strategies and insights.

  • Today marketing is a blend of social media, direct mail, newsletters, women's clinics, community events and more.
  • We get over 6,000 advertising messages bombarding us each day.
  • On social media, you need to be active and have a strategy.
  • Be respectful of the Facebook algorithm. Look at Facebook like the King/Queen at Homecoming. The most popular in the school gets crowned. Your posts need to become popular.
  • You need original (organic) content for social media and newsletters. No canned content. Someone can create the post but your ideas or pictures rule.
  • Inject personality so people can relate to you.
  • Run a Facebook “Like: Campaign.” Don’t be afraid to buy a Facebook ‘Like’. Pay a community group X amount of dollars per like in a short amount of time.
  • Posting on Facebook is easier than you think. You can post 5 engagements for the week in one hour on a Monday morning.
  • You want to be known before a prospect comes in the door. Use your Social Media strategy to accomplish that.
  • Newsletters need to be fun and interactive. Surprisingly, millennials like to get mail.
  • Social media has clutter. Mail does not have as much clutter as in the past.
  • With direct mail, your customer can always review it later. It is easier than finding it again in social media.
  • Websites may become obsolete in the future as Google and Facebook ramp up their strategy to keep the user on their site. Facebook is becoming more search friendly. It may give Google a run.

The content library on the Remarkable Results Radio website can easily serve up every episode that contains important marketing and social media talk.

  • Find all episodes about marketing here.
  • Find all episodes about social media here.
  • A great interview on newsletters here.
  • Keeping pace with your website here.  (A JASPER Authorized Vendor)

 

JASPER Produces Engine for Folds of Honor Recipient

Ginger Ravella, a Folds of Honor recipient, recently posed with a JASPER® remanufactured Chevy 350 engine, and the JASPER Associates who produced it at our Willow Springs, MO facility.

This is their story...

Major Troy “Trojan” Gilbert, U.S. Air Force, age 34, was killed in action while flying a combat mission in Anbar Province, Iraq, on Nov. 27, 2006, in support of Operation Iraqi Freedom. Major Gilbert saved 22 Special Forces soldiers the day he lost his life. He left behind a wife and five young children.

Since 2007, Folds of Honor has carried forth this singular, noble mission: To provide educational scholarships to the spouses and children of America’s fallen and disabled service-members. Our motto says it best "Honor their Sacrifice. Educate their Legacy." Major Gilbert’s children were some of the first recipients to receive scholarships. Ten years after his death, they are all thriving in a private Christian school in San Antonio. The oldest attends Southern Methodist University in Dallas, TX.

Major Gilbert’s widow, Ginger, is an international motivational speaker. She shares her family’s testimony of loss, faith and patriotism. Through Folds of Honor, she and her family met award-winning country music artist, Lee Brice. They connected over his number-one chart hit “I Drive Your Truck”. 

Through Lee Brice, his manager, friends and Ginger’s new husband, Colonel Jim Ravella (a widower himself), Major Gilbert’s old pick-up truck was found in Arizona, and brought back to the family after 10 years. It was given to Ginger and her children live last year at the ACM’s (Academy of Country Music) Party for a Cause in Las Vegas. Iron Cross Automotive out of Tulsa, OK worked to restore, refurbish and transform the old truck. Jasper Engines and Transmissions and Seymour’s Garage of San Antonio and have teamed up to fully restore the drivetrain for the family.

Major Gilbert’s children will enjoy the third-generation 1992 Chevy Silverado 1500 for many many years to come thanks to patriotic Americans who are thankful for the sacrifice the Gilbert family has made in defense of this great nation.

A Letter of Thanks from PA

Recently, one of our customers spent a day with us touring our Indiana facilities. Here's what he had to say...

I would like to take this opportunity to thank you for a very enjoyable and informative tour of the JASPER remanufacturing facilities. My entire experience was extremely well organized and pleasant from beginning to end. Touring the facilities allowed me to appreciate exactly how much expertise and quality goes into remanufacturing a JASPER product. Along with learning more about specific JASPER products, the tour allowed me to ask questions regarding the entire remanufacturing process. Thank you again for a unique insight into Jasper Engines & Transmissions and for providing your customers with complete access to the JASPER facilities. I would also like to personally thank our JASPER Representative, Joe Tomlinson, for the exceptional job he does all year long.

Sincerely,
Michael Cole, Owner
Michael Cole Enterprises, Inc.
West Grove, Pennsylvania


 

JASPER® Engine Still Running Strong After 43 Years Under the Hood


Bill and Jane Johnson during a recent visit at JASPER's headquarters.


Bill Johnson, Jr. of Lexington, Kentucky, bought a remanufactured JASPER engine in the fall of 1974 for his 1965 Chevy Belair. The 230ci ‘Turbo-Thrift’ inline six-cylinder continues to deliver mile after mile performance, totaling approximately 120,000 miles, 43 years after its installation.

Bill, and his wife, Jane, were at Jasper Engines & Transmissions May 2nd for a walk-through tour of the Wernsing Road facility. Johnson is a member of the Vintage Motor Car Club of America. The group was participating in the first leg of a “Lewis & Clark” tour between New Albany, Indiana, and St. Louis, Missouri when they stopped at JASPER.    

Johnson’s mother purchased the car new in 1965 for $2,600.00, and gave the car to her son during his sophomore year in college. Originally a daily driver, the Belair is now considered a ‘Hobby Car’. Johnson drives the car on antique car tours across the country. It’s most recent trips include the summits of Mt. Evans, the highest paved road on the North American continent, and Pikes Peak, both in Colorado. “It’s been driven down to the southern end of US 1 (Key West, Florida), Times Square and Cape Cod.”

“It’s been a flawless engine that’s still getting us down the road. I would buy another JASPER product in a heartbeat,” Johnson said.

 

 

 

JASPER Drivers Win IMTA Team Championship

(Left to right): JET Transit drivers Brian Kuhs, Rich Mehling, Bob Pickett and Dennis Schepers hoist the IMTA Team Championship Trophy.

Four over-the-road drivers from Jasper Engines & Transmissions’ transportation division, JET Transit, brought home the Team Championship trophy from the Indiana Motor Truck Association (IMTA) 2016 Truck Driving and Technician Championships, held June 10th and 11th in Indianapolis.
 
Drivers competing for JET Transit were: Bob Pickett, Dennis Schepers, Brian Kuhs and Rich Mehling. The IMTA Championships allow some of Indiana’s finest driving professionals to compete against each other.
 
The competition consisted of a written examination, a pre-trip inspection, and a driving skills test. JET Transit’s four drivers had the top average score of the 20 transportation operations participating in the division.
 
Individually, Bob Pickett earned a share of 1st place in the tanker truck division and was a top-10 finisher in the Grand Champion competition. Dennis Schepers brought home 3rd place in the straight truck division. Brian Kuhs placed 4th in 5-axle sleeper berth tractor-semitrailer and Rich Mehling placed 5th in 4-axle tractor-semitrailer.
 
“JET Transit has competed in this competition for many years, and we’re just extremely proud of the performance of our drivers in 2016,” said Curt Petry, JET Transit Director, who was recognized as the 2015 IMTA Safety Professional of the Year. “We feel we have the most professional drivers in the industry, and they represent JASPER very well.”
 
 

JASPER Remanufactured Transmission Discovered in Project Vehicle

Ken Hooper of Blue Mound, Illinois, recently purchased a project vehicle. It's a stretched Jeep body on a 1980 K20 4x4 chassis. Ken said, "this vehicle has been driven on the road for many years, but it's also been a very dependable mud truck and still runs and drives great." Currently, the vehicle is undergoing an overhaul, the engine and transmission are still in great working order and will not be replaced. JASPER's technical support helped determine that the vehicle's transmission is a Turbo 400, remanufactured by Jasper Engines & Transmissions back in 1989. Ken said, "this transmission has lasted for many years longer than the original. Thank you, JASPER."


 

Talking Shop in a Sea of Subarus


Frank the Owner of Lioe's Automotive Service and I discussing Subaru engine updates and building processes at his shop in Seattle, WA.


This week I had a unique opportunity to go on the road with some of our fine Sales Representatives throughout the upper Northwest. Hello everyone, my name is Jason Hulsman and I work in the Marketing Division for JASPER at the corporate office in Jasper, Indiana. We recently released the JASPER remanufactured Subaru 2.5L SOHC engine and I was fortunate enough to ride along with our Reps to promote it in quite possibly the largest market for this engine in the United States.

JASPER performs a long list of updates on the Subaru 2.5L, including: stronger redesigned pistons with improved oil drainback, updated Multi-layer Steel (MLS) head gaskets, improved head and block finishes, better block sealants and sealing processes, torque-plate honed cylinders, nitrided valves, a new oil pump and much more.

Our engineers developed a submersion pressure test to ensure this engine is free of oil leaks, click "here" to view the video. JASPER Technicians also live-run test each engine and perform an additional black light leak inspection. The JASPER remanufactured Subaru 2.5L SOHC engine is backed by a 3 Year/100,000 Mile Nationwide Warranty (full warranty disclosure is available on our website). To learn more about the Subaru 2.5L SOHC engine ask your local Sales Representative for a presentation, or give us a call at 800-827-7455.

 

 

 

JASPER's Catapulting Power

These days JASPER products can be found just about anywhere. Just ask Roman's Design, a California-based business specializing in custom-built machinery. Roman's most recent activity involves the Royal Canadian Air Cadets with a contract for 11 glider launching systems as part of their glider training program. The launcher is a single winch drum built on a solid steel frame. It's powered by a JASPER Remanufactured International 7.3L diesel engine producing 325 horsepower. When placed at the end of a runway, or field, the 6,700 pound system can pull a tethered glider into the air at speeds in excess of 80 mph.