A Simple Cup of Black Coffee!


How impatient are you? When you are in a coffee shop looking for a cup of black coffee, a typical 46 second transaction, however it takes 10 minutes to get your cup of Joe, are you as impatient as me? All I want is a cup of black coffee.

Long lines in the morning are normal, I guess. But is that OK? All I want is a cup of coffee, no frills. I’m hearing customers place orders that sound almost like a foreign language. Some single cups of coffee shoot up to $5 and there is extra time needed to make that $5 cup. Some coffee shops have helpers, some don’t. I seem to go to one with no helpers.

I’m looking for the express line. Just black coffee. Am I in the majority or minority on this issue? I don’t want a five-dollar version with every ingredient under the sun and a fancy breakfast sandwich; I just want a cup of black coffee. OK, maybe I need to accept that this is the new normal. Maybe not. People talk about this when their frustration levels burst. Comedians make fun of the wait time.

With food options and so many coffee choices today, stopping in to get a cup of coffee is a timely chore. As I was waiting the other day I started to think on how the company I was attempting to give $1.59 for a cup of black coffee could better serve an inpatient customer like me.

I know what you’re saying, just leave, don’t ever go back. But this coffee must have something in it that keeps me hooked. Many people say the coffee has some special ingredient that is addicting. Oh right … caffeine. Maybe that’s why I wait, and the company knows that. (I digress)

While waiting in line, an idea bubbled up. I cannot believe the coffee chain has not thought of this or tried it at a few shops already. Maybe my idea sells more plain coffee and even makes for happy customers. Let me share it with you. It’s simple. Take advantage of our digital age, satisfy the single cup buyer and grow your business.

Put up an electronic tablet (You’ve seen these at certain ‘C-Store’ fast food counters). So simple, anyone can use it. It is just for coffee. This is not located at the counter, but on a wall when you walk in. Hit your size icon, the sugar icon as many times as you want a teaspoon of sugar, same for cream. Swipe your pre-loaded coffee card and you walk up to the special ‘coffee only’ line. Presto. Like magic you are out of there in under 45 seconds (EZ Pass for the coffee drinker). I think it’s a great idea, but something must be stopping them from doing it. I can’t figure out why? This must be above my pay grade.

Now to the point. What about your business? Put yourself in the shoes of your customer. Can you come up with new systems or processes that will give your customer a better experience? Always keep in mind how you feel as a customer and then ask yourself if you are doing all you can to make the customer experience, in your business, live up to their needs and expectations. Know how to find out? Just ask them.

If the coffee shop did exit surveys, they would have heard this great idea from me and their sales would be up 20% from plain old coffee drinkers who just can’t stand the wait. The truth, when I’m on a tight schedule I leave … can’t wait ...won't wait. You may suggest I wait in the drive through. Now that is an idea. I bet the wait in my car is more pleasant than being in line. OK, I may try that next time. But 15 cars ahead of me is not appealing.

The lesson here is to look at your business from the other side of the counter. Ask your customers about the sign in process and check out process. Find out how time challenged they are. Can the check in or check out process be improved or streamlined? Everything in the service business is situational, but don’t burden your process on your customer if you can find a quicker, better, more streamlined way to create happy customers.

The answers are inside your customer. Can you deliver on their expectations and minimize their frustrations and provide a smooth and easy process? Sure, you can. Take a lesson from the perceptions of our own experience and make it easy to do business. Coffee anyone?


Carm Capriotto, AAP
Remarkable Results Radio Podcast


Automotive Trivia 11/24/17


Friddle: Which automobile brand uses the slogan Confidence in Motion?
Check our blog next Friday for the answer and another Friddle.



A Season of Blessings...

As we enter this holiday season it’s difficult not to look around and count your blessings. Here at JASPER® we realize how blessed we have been throughout the years; our guidance through honorable leadership, community support, and faithful customers to name a few. However, we are beyond grateful to be celebrating our 75th Anniversary and most thankful for our Associate-Owners that helped reach this milestone.


We were honored to celebrate this anniversary this past September with our Associate-Owners and their families. Looking back on this video from our celebration makes us realize how truly blessed we are with our JASPER family.


Here’s to wishing you and your family a wonderful Thanksgiving with many blessings.



75th Anniversary Celebration Video




Automotive Trivia 11/17/17

Friddle: In 2018, which Italian automaker will be producing the Urus SUV?
Check our blog next Friday for the answer and another Friddle.
Last Week's  Friddle:  
What year did General Motors move Corvette production
from St. Louis, Missouri to Bowling Green, Kentucky?

Last Week's Friddle Answer: 1981
Last Week's Friddle Contest Winner: No Winner


Years of Service

Here at JASPER® we are continually amazed by the dedication of our Associate-Owners. We aren’t just co-workers, we are family. We would like to extend a huge thank you to our family members that have dedicated themselves to JASPER over the years. We are honored to have you on our team. Thank you for your many years of service!


JASPER Headquarters Associate-Owners


JASPER Crawford County Associate-Owners


JASPER Power Drive Associate-Owners


JASPER Willow Springs Associate-Owners

Automotive Trivia 11/10/17

Friddle: What year did General Motors move Corvette production from St. Louis, Missouri to
Bowling Green, Kentucky
Check our blog next Friday for the answer and another Friddle.
Last Week's  Friddle:  
What part of an internal combustion engine circulates oil under pressure
to the rotating bearings, pistons and camshaft?

Last Week's Friddle Answer: Oil Pump
Last Week's Friddle Contest Winner: Ray M.


NASCAR Driving 101 at Talladega Superspeedway

JASPER® recently held a sales competition for our customers who were interested in attending a NASCAR Driving 101 experience at Talladega Superspeedway. The experience consisted of an eight minute drive, three lap ride along with a professional driver, GoPro video of the experience, and a plaque with their picture.


Customers interested in participating purchased their ticket for the driving experience and if the customer exceeded his/her sales, they would receive a $75 credit per unit as payback for the ticket. This competition went so well, JASPER gave back nearly $5,500 to our customers the day of the experience!


It was a wonderful day and many memories were made with our customers. Everyone had a great time driving and riding in the cars and the weather was perfect!


Thanks to all who made this experience come to life!






Automotive Trivia 11/03/17

Friddle: What part of an internal combustion engine circulates oil under pressure
to the rotating bearings, pistons and camshaft
Check our blog next Friday for the answer and another Friddle.
10/20/17 Friddle:  
Which NASCAR Superspeedway is located on the former
Anniston Air Force 
Base in the small city of Lincoln, AL
10/20/17 Friddle Answer: Talladega
10/20/17 Friddle Contest Winner: No Winner


Automotive Trivia 10/20/17

Friddle: Which NASCAR Superspeedway is located on the former Anniston Air Force
Base in the small city of Lincoln, AL?
Check our blog next Friday for the answer and another Friddle.
Last Week’s Friddle:  
In what year did Jasper Engines & Transmissions open its
Nashville, TN, branch
Last Week’s Friddle Answer: 1959
Last Week’s Friddle Contest Winner: No Winner


2017 Distinguished Citizen - Ray Schwenk

JASPER​​® would like to extend a sincere congratulations to Ray Schwenk, who was honored with the 2017 Distinguished Citizen Award at this year’s Boy Scouts DCA Banquet. 

Ray is someone who continuously lives by the Boy Scout laws and values every day and JASPER® is blessed to have him as an Associate-Owner for over 40 years. 

Congratulations, Ray! This award was much deserved.


Ray Schwenk is an Eagle Scout and has been for nearly 50 years. He earned Scouting’s top rank, in 1968, from Precious Blood Catholic Church, where he was a   member of Troop 183 and Explorer Post 183. As an adult, he served as Assistant Scoutmaster for the Troop.

Ray graduated from Jasper High School in 1970 and attended Indiana State University, where he earned a teaching degree and a business minor. He taught school in Vincennes, IN, for three years before joining Jasper Engines & Transmissions.

Ray has been employed by Jasper Engines and Transmissions for over 40 years. He has helped JASPER® grow from a regional company with 12 branch locations into a nationally respected organization with 45 branch locations, two distribution centers, five remanufacturing facilities and multiple divisions. Ray was actively involved in the 2010 transition to a 100% Associate Owned Company. He currently serves as the Treasurer and Plan Administrator for the JET 401(k) Plan.

Over the years, Ray has served the Boy Scouts of America in numerous capacities. He is currently an Advisory Board Member for the Buffalo Trace Council and was an Executive Board Member of the Council for 10 years. He also served as a District Committee Member for the Lincoln Heritage District for two years and as a Council Member at large of Buffalo Trace Council for one year. He has played an instrumental role in providing Scout Handbooks to new Boy Scouts in the spring, courtesy of Jasper Engines & Transmissions, and has lent his support to the last two Jamboree Committees for the Council, as well as assisting the Buffalo Trace Council in a number of other ways. In 2010, he made a trek to Canada with Holy Family Church Venturing Crew 185 and served as Chaplain Aide. All of the boys with him on the trek earned their Duty to God Award. In 2011, the Buffalo Trace Council honored Ray with a Silver Beaver Award. The Silver Beaver is an award given to those who implement the Scouting program and perform community service through hard work, self-sacrifice, dedication, and many years of service. It is given to those who do not seek it.

Outside of Scouting, Ray has served on the Jasper Junior Achievement Board and currently serves on the boards of Dubois County Community Foundation, Providence Home/Cathedral Health, and Anderson Woods, Inc. He is a Religious Education Teacher and Hospitality minister for Precious Blood Church and has served on various church committees.

Ray says, “My father, mother, and family set an example for me to give back to the community. Endowing our community’s future is the responsibility we have for the future of our children and youth.”