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JASPER® Names Hulsman Advertising Division Manager

Jasper Engines and Transmissions is pleased to announce the following change to its Advertising Division staff. Jason Hulsman has been named Advertising Division Manager.  Jason is a 17 year JASPER Associate-Owner.  He began his JASPER career on January 10th, 2000, and initially worked in Customer Communications as a Tour Guide.  Jason then spent eight years with the Inside Sales Department, before joining the Advertising Division, where he has spent the last nine years. 
 

Jason is responsible for developing and implementing marketing strategies for new, and existing products through brand, product and channel marketing, keeping these activities in alignment with JASPER’s corporate goals.

 

“My job is to ensure the marketplace understands who we are, the features and benefits our products carry, and the high-level of quality and service our Associate-Owners provide,” he said.
 

“As an Associate-Owner, I’m extremely proud of our company’s achievements and the growth we’ve seen over the years,” Hulsman said.  “It’s proof that we, as a company, are doing the right things. I’m excited to lead the department that I’ve been a part of for so many years.”
 

Hulsman succeeds Mike Pfau, who has been with the Advertising Division since he started his JASPER career on May 16th, 1977.  Mike was named the Division Manager in 1987.  He will remain with the division until his retirement in January of 2018.   
 

“We thank Mike for his 40+ years helping to make Jasper Engines & Transmission the Brand of Choice for our Customers,” said Zach Bawel, JASPER President.  “During Mike’s time leading our Advertising division, JASPER went from a Midwest regional company to the nationwide company we are today.”
 

Bawel added, “We look forward to Jason’s leadership as we continue to grow our Jasper Engines & Transmissions brand, along with growing our ESOP (Employee Stock Ownership Plan) for all the Associate-Owners.”

 

 

Jason Hulsman succeeds Mike Pfau as Manager of JASPER’s Advertising Division.

 

A Culture of Servant Leadership and Employee Ownership

JASPER’s Doug Bawel, Chairman and CEO, and Zach Bawel, President and COO, were recently guests on a podcast and cited in a blog by Kyle DeFur, President of TrueU. They discussed how servant leadership and Associate (employee) ownership has affected JASPER’s culture.
 

JASPER® has worked to create a culture of servant leadership over the past 75 years. This leadership began with Alvin C. Ruxer when he founded the company in 1942, and continued throughout the years with the leaders that followed. It is servant leadership that helped the executive team make the decision to become 100% Associate Owned through an ESOP (Employee Stock Ownership Plan) company in 2010.

 

So what exactly is servant leadership, and what does it mean? A servant leader is someone who makes decisions that benefit their Associates before themselves; someone who looks at how they can make their Associates’ jobs easier, safer, and someone who helps their Associates grow to their fullest potential. The decision to become an ESOP company was made to protect the Associates, the community, and the brand. It was a decision to benefit others and not for personal gain. This is the epitome of servant leadership.

 

Becoming an ESOP has enhanced the servant leadership culture at JASPER. It has given all Associates, not just those in management positions, the desire to be servant leaders. Work days are no longer only about clocking in and out. Associates now have a vested interest in the greater good of the company. Associates take ownership and pride in everything that is done here at JASPER. They are continuously looking for ways to improve. It has created a culture where it is normal to receive 18,000+ improvement ideas annually from Associates. It is a culture where Associates care. They care about their coworkers, the company, and the product.

 

Here at JASPER, we are proud to say that each unit that leaves our facility was built by an owner of our company. Our Associate-Owners have a vested interest and care to be sure that each unit is built perfectly for you.

 

Podcast: https://trueu.com/resources/trueu-mobile-app/
Blog: https://trueu.com/leader-serves-servant-leadership-perspective-kyle-defur/?platform=hootsuite

 

Where Should You Invest Your Marketing Dollars?

Carm Capriotto for JASPER (Blog 2 of 6)

Marketing for customer retention and recruitment can be a daunting task. I’ve had the privilege to interview a few smart people when it comes to understanding the value of newsletters, direct mail and social media. In the end, along with your own experience and equipped with expert advice, you ultimately make your decision based on your budget, acceptable ROI, and which medium you feel will have the most impact on your customer and market.

I’ve found shop owners lean heavily on social media and some use a blended approach. Many business coaches recommend your marketing spend is a percent of your sales. You can budget for that and create a calendar of your marketing initiatives of all types. Your goal is to build customer retention and a recruitment campaign.

Below I’ve listed a few bullet points that provide insight from my interviews with shop owners and marketing specialists. I’ve come to understand that there is no magic bullet. But what I have uncovered is that you must ‘Always Be Marketing’ to quote shop owner Greg Buckley.

The list contains some very reflective statements. Don’t gloss over them. Look at them carefully and see if they excite you to action or help you improve what you are currently doing.

At the end of the list I’ll give you a few links so you can hear the entire context of these interviews and listen to your industry colleagues share their marketing strategies and insights.

  • Today marketing is a blend of social media, direct mail, newsletters, women's clinics, community events and more.
  • We get over 6,000 advertising messages bombarding us each day.
  • On social media, you need to be active and have a strategy.
  • Be respectful of the Facebook algorithm. Look at Facebook like the King/Queen at Homecoming. The most popular in the school gets crowned. Your posts need to become popular.
  • You need original (organic) content for social media and newsletters. No canned content. Someone can create the post but your ideas or pictures rule.
  • Inject personality so people can relate to you.
  • Run a Facebook “Like: Campaign.” Don’t be afraid to buy a Facebook ‘Like’. Pay a community group X amount of dollars per like in a short amount of time.
  • Posting on Facebook is easier than you think. You can post 5 engagements for the week in one hour on a Monday morning.
  • You want to be known before a prospect comes in the door. Use your Social Media strategy to accomplish that.
  • Newsletters need to be fun and interactive. Surprisingly, millennials like to get mail.
  • Social media has clutter. Mail does not have as much clutter as in the past.
  • With direct mail, your customer can always review it later. It is easier than finding it again in social media.
  • Websites may become obsolete in the future as Google and Facebook ramp up their strategy to keep the user on their site. Facebook is becoming more search friendly. It may give Google a run.

The content library on the Remarkable Results Radio website can easily serve up every episode that contains important marketing and social media talk.

  • Find all episodes about marketing here.
  • Find all episodes about social media here.
  • A great interview on newsletters here.
  • Keeping pace with your website here.  (A JASPER Authorized Vendor)

 

JASPER® Offers Remanufactured Toyota 1GR-FE 4.0L V6 Engines

Jasper Engines & Transmissions is pleased to announce the availability of the Toyota 1GR-FE to our remanufactured gas engine line. 

This 4.0L, DOHC, Single VVT, V6 engine, is available for the following Toyota applications:

2003-2015

4Runner

Tacoma

FJ Cruiser

Tundra 

“JASPER replaces the OE cast aluminum pistons with forged aluminum pistons of our own design,” says Brad Boeglin, JASPER New Product Development Group Leader. 

“The JASPER-engineered pistons have a 38% larger oil return area. This is coupled with the use of a two-piece oil ring design, replacing the three ring design of the OE piston. These two changes improve oil control, and prevent the oil rings from sticking.” 

“In addition, the JASPER-engineered piston has a profiled top ring land to reduce scuffing under high-load, and an anodized crown for higher heat strength, and top ring stability,” said Boeglin. 

“Our specially-designed pistons utilize a wider graphite coated skirt to prevent dry startup piston scuffing,” added Boeglin. “We’ve also improved the skirt profile for greater piston stability.” 

Each JASPER Remanufactured Engine is subject to strict, high-quality processes:

  • Disassembly, meticulous inspection and cleaning of components.

  • Precise machining for reliable performance.

  • Head and block surfaces strictly monitored to assure proper sealing.

  • JASPER’s Research and Product Development ensures inherent problems in OEM design are corrected. Units undergo a 50-hour durability test and a thorough auditing process.

  • Live-Run Testing, including recorded inspections of temperatures, oil pressure, vacuum and compression, provides piece of mind and assures reliability. 

  • Blacklight inspections ensure there are no oil leaks.

  • An available Premium Service Plan offers customers even greater value. 

The JASPER remanufactured Toyota 1GR-FE is covered by a 3-Year/100,000-Mile, nationwide, transferrable, parts and labor warranty. Full warranty disclosure is available upon request. 

For more information on the complete line of JASPER remanufactured engines, call 800.827.7455.

 

 

JASPER® Offers Remanufactured Chrysler 65RFE/66RFE Transmissions

Jasper Engines and Transmissions is excited to announce the addition of the Chrysler 65RFE and 66RFE to its remanufactured transmission line!

These transmissions are available for the following applications:

2012-Current

Dodge Durango

Jeep Grand Cherokee

RAM 1500, 2500, 3500 Trucks

“Many of our improvements center on the TCC circuit in the valve body,” said Brad Boeglin, JASPER New Product Development Group Leader. “We 100% ream the TCC limit valve and install a hardened sleeve to restore hydraulic integrity to the circuit.  This reduces the chance of cooler flow loss and overheating.”

“We also replace the TCC accumulator spring,” added Boeglin.  “This eliminates the chance of harsh TCC engagement due to a broken spring.”

The JASPER remanufactured Chrysler 65RFE/66RFE is covered by a 3-Year/100,000-Mile nationwide, transferrable, parts and labor warranty.  Full warranty disclosure is available upon request.  For more information on the complete line of JASPER remanufactured transmissions, log onto www.jasperengines.com or call 1-800-827-7455.

JASPER Produces Engine for Folds of Honor Recipient

Ginger Ravella, a Folds of Honor recipient, recently posed with a JASPER® remanufactured Chevy 350 engine, and the JASPER Associates who produced it at our Willow Springs, MO facility.

This is their story...

Major Troy “Trojan” Gilbert, U.S. Air Force, age 34, was killed in action while flying a combat mission in Anbar Province, Iraq, on Nov. 27, 2006, in support of Operation Iraqi Freedom. Major Gilbert saved 22 Special Forces soldiers the day he lost his life. He left behind a wife and five young children.

Since 2007, Folds of Honor has carried forth this singular, noble mission: To provide educational scholarships to the spouses and children of America’s fallen and disabled service-members. Our motto says it best "Honor their Sacrifice. Educate their Legacy." Major Gilbert’s children were some of the first recipients to receive scholarships. Ten years after his death, they are all thriving in a private Christian school in San Antonio. The oldest attends Southern Methodist University in Dallas, TX.

Major Gilbert’s widow, Ginger, is an international motivational speaker. She shares her family’s testimony of loss, faith and patriotism. Through Folds of Honor, she and her family met award-winning country music artist, Lee Brice. They connected over his number-one chart hit “I Drive Your Truck”. 

Through Lee Brice, his manager, friends and Ginger’s new husband, Colonel Jim Ravella (a widower himself), Major Gilbert’s old pick-up truck was found in Arizona, and brought back to the family after 10 years. It was given to Ginger and her children live last year at the ACM’s (Academy of Country Music) Party for a Cause in Las Vegas. Iron Cross Automotive out of Tulsa, OK worked to restore, refurbish and transform the old truck. Jasper Engines and Transmissions and Seymour’s Garage of San Antonio and have teamed up to fully restore the drivetrain for the family.

Major Gilbert’s children will enjoy the third-generation 1992 Chevy Silverado 1500 for many many years to come thanks to patriotic Americans who are thankful for the sacrifice the Gilbert family has made in defense of this great nation.

A Letter of Thanks from PA

Recently, one of our customers spent a day with us touring our Indiana facilities. Here's what he had to say...

I would like to take this opportunity to thank you for a very enjoyable and informative tour of the JASPER remanufacturing facilities. My entire experience was extremely well organized and pleasant from beginning to end. Touring the facilities allowed me to appreciate exactly how much expertise and quality goes into remanufacturing a JASPER product. Along with learning more about specific JASPER products, the tour allowed me to ask questions regarding the entire remanufacturing process. Thank you again for a unique insight into Jasper Engines & Transmissions and for providing your customers with complete access to the JASPER facilities. I would also like to personally thank our JASPER Representative, Joe Tomlinson, for the exceptional job he does all year long.

Sincerely,
Michael Cole, Owner
Michael Cole Enterprises, Inc.
West Grove, Pennsylvania


 

JASPER® Engine Still Running Strong After 43 Years Under the Hood


Bill and Jane Johnson during a recent visit at JASPER's headquarters.


Bill Johnson, Jr. of Lexington, Kentucky, bought a remanufactured JASPER engine in the fall of 1974 for his 1965 Chevy Belair. The 230ci ‘Turbo-Thrift’ inline six-cylinder continues to deliver mile after mile performance, totaling approximately 120,000 miles, 43 years after its installation.

Bill, and his wife, Jane, were at Jasper Engines & Transmissions May 2nd for a walk-through tour of the Wernsing Road facility. Johnson is a member of the Vintage Motor Car Club of America. The group was participating in the first leg of a “Lewis & Clark” tour between New Albany, Indiana, and St. Louis, Missouri when they stopped at JASPER.    

Johnson’s mother purchased the car new in 1965 for $2,600.00, and gave the car to her son during his sophomore year in college. Originally a daily driver, the Belair is now considered a ‘Hobby Car’. Johnson drives the car on antique car tours across the country. It’s most recent trips include the summits of Mt. Evans, the highest paved road on the North American continent, and Pikes Peak, both in Colorado. “It’s been driven down to the southern end of US 1 (Key West, Florida), Times Square and Cape Cod.”

“It’s been a flawless engine that’s still getting us down the road. I would buy another JASPER product in a heartbeat,” Johnson said.

 

 

 

JASPER Driveline Division Wraps Up Successful 2016 Racing Season

2016 was another highly successful season for the Driveline Division of Jasper Engines & Transmissions. All told, six of the top eight drivers in the 2016 NASCAR® Sprint Cup Series final points standings drove cars equipped with JASPER products. Sprint Cup Series cars equipped with JASPER products accounted for 23 wins, 93 top-five finishes, 170 top-ten finishes, and earned 26 pole position starts in 2016.

NASCAR® Xfinity Series Drivers using JASPER products accounted for 19 wins in 2016, including Series Champion, Daniel Suarez.  

“Overall, our 2016 went real well,” said Terry DeKemper, JASPER Driveline Division Manager.  “We were extremely busy with a lot of gear changes, but our season went smoothly, with no major issues. It’s truly a testament to the strength and durability of our driveline products.”

Stewart-Haas Racing drivers Kevin Harvick, Tony Stewart, Kurt Busch and Danica Patrick, along with Furniture Row Racing driver, Martin Truex Jr, used the single-rail version of the JASPER 4-Speed Transmission in 2016, which allows a single external rail to rotate and move two internal forks to engage the four forward gears.  

Joe Gibbs Racing drivers used a JASPER three-rail 4-Speed Transmission. They included: Denny Hamlin, Kyle Busch, Carl Edwards and Matt Kenseth in the NASCAR® Sprint Cup Series, and NASCAR® Xfinity Series drivers Daniel Suarez, Erik Jones and Matt Tifft.  Kyle Busch, Denny Hamlin and Matt Kenseth were also among Joe Gibbs Racing drivers in the NASCAR® Xfinity Series using JASPER products in 2016.  

DeKemper also announced the JASPER Driveline Division will supply 4-Speed Transmissions to Erik Jones, who moves to Furniture Row Racing and will drive the #77 Toyota for the 2017 NASCAR® Sprint Cup Series season. Furniture Row Racing, Joe Gibbs Racing and Stewart-Haas Racing will continue to use JASPER transmissions for their drivers next season.

“With the #77 team coming on board with JASPER next year, and the other teams using more of our product, it can only be good news for JASPER,” said DeKemper. “Our success can be attributed to our engineering staff and Associates within the department with many years’ experience, all working together to produce a great overall product.”