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Knowledge is power.  And, nowhere is that statement more evident than in the automotive service world, where experienced, trained techs have the ability to accurately diagnose complex vehicle problems, fix vehicles right the first time, ensure customer satisfaction and attract repeat customers - all key elements required for a successful, profitable shop.

Most experienced techs obtained their knowledge through lots and lots of training.  Whether it was formal or informal, on-site or off-site, at home or at the shop, it represents a dedication to learn the skills necessary to work on vehicles systems required by their jobs, and a commitment to keep their skills up to date to ensure they deliver automotive service excellence.

With the goal of providing you with ideas on what to look for when selecting training programs for your techs.  Babcox Research asked a sample of shop owner readers for their input on the topic.  Some of those responses are listed below.

10 Things to Look For When Selecting Training Programs for Your Techs

1. Assess the quality and reputation of prospective training programs to be sure your techs will be getting good information and not  sales pitches (i.e. at manufacturer clinics).

2. Training programs with hands-on training can be the most beneficial.

3. Look for programs that are comprehensive and offer training materials that are easy to understand.

4. Seek out programs that offer more than just the basics, things like troubleshooting and driveability diagnostics.  One reader says, “I look for training to solve current problems we are encountering in the shop and issues that will arise soon.”

5. A class that covers new automotive technology, current TSBs, and how systems work and affect other systems.

6. Look for a program that starts with an assessment of the technician’s knowledge of the subject area so the class can be tailored to their skill level.

7. ROI - In your “cost versus benefits” evaluation, consider the training programs’ content, scheduling/availability and distance from your shop to get the most value for your money.

8. Find shorter training programs; longer programs can drag on and lose the technicians’ attention.

9. Relevant, “real-world” courses that impart information that can be applied in the shop right away.

10. Targeted training programs that apply to vehicles in which you specialize at your shop.

Reprinted with permission of Babcox Publishing, Underhood Service June 2009.

You may operate a top shop, but does your local community know it? Do your customers and prospects alike know about the range of your shop’s services, the extent of your investment in top-of-the-line tools and equipment, your commitment to using the highest-quality parts in the repair process and your dedication to restoring their vehicle to peak performance levels?

While advertising is a primary medium to target your message to the masses, there are other ways you can communicate to consumers about all that your shop has to offer.  Getting involved in your local community is an ideal place to start.

With the goal of providing you with input on ways to get involved in the community, Babcox Research asked a sample of shop owner readers for their ideas on the topic.  Some of those responses are listed below.

1. Attend local car shows, so you can personally talk to members of the community.  Remember that consumers tend to do business with people they know and trust.

2. Hold an “Open House” at your shop to tout your shop’s services and techs’ expertise, and to promote all the value you bring to the vehicle repair process.

3. Interact with young people in local schools to give them positive feedback about careers in the automotive industry. Consider on-the-job training for high school students (co-op educational programs), or “job shadow” programs.

4. Sponsor local sports teams; it’s a highly visible way to get your name out in the community.

5. Donate to worthy causes - i.e. United Way campaigns, local charities, police and fire departments, and food banks.

6. Offer tire pressure checks and child car seat installation inspections at your shop.

7. Participate in a call-in radio car care show - an opportunity to educate the public about the value of routine maintenance and a chance to promote your shop in the process.

8. Hold car care clinics at your shop.  One reader offers free car clinics for single moms and the elderly as part of his community outreach efforts.  Another helps the needy through church outreach programs.

9. Volunteer to speak at Career Day events, and mentor future techs by getting involved in the local vo-tech school.

10. Participate in “scout” troop activities and offer the use of your flatbed trailer or truck for local parades.

Reprinted with permission of Babcox Publishing, Underhood Service March 2009.