Customer Profile – Ewing Automotive

In 2006, JASPER’s Drive Line Newsletter highlighted Ewing Automotive in Snellville, Georgia.

Ewing Automotive was founded in 1976 by NHRA and IHRA Pro Stock Drag Racing legend, Billy Ewing. What started as a home-based business for the first 14 years, Ewing opened his first location in Snellville in 1990. The company expanded in small increments over the years, with an emphasis on retaining their current customer base. A BIG expansion took place this year.

“We opened up another shop (in 2012) to work on cars and heavy-duty trucks,” says Ewing. “Our workload was growing too much for one shop to handle, and we had customers coming to see us from long distances. So, we went to our customers.”

2012 was the right time for Ewing Automotive to open a second location on five acres of land along Highway 78 in Monroe, Georgia. This new facility, approximately 20 miles east of Snellville, has eight service bays in 5,500 square feet of work space, including two truck bays and an alignment bay. Ewing included a spacious front waiting room for customers, along with a kitchen and a master office. A mezzanine above the office is used for parts.

Ewing’s Monroe location has six employees, including four ASE-Certified technicians in varying disciplines ranging from Master Technician to Durability Expert, Differentials and Transmissions. Ewing supports his technicians attending seminars and other classes to stay on top of advancements in automotive technology. “Each technician is required to have 20 hours of training every year,” says Ewing.

Just like in Snellville, Ewing says his Monroe location will do more in-house repair than a dealership. “By doing this, we can save the customer money and time,” he said. “We can repair more jobs quicker, and more efficiently, because of our skills and equipment and the drive to make it work. We’ll do jobs other shops turn down.”

Ewing Automotive has been an installer of JASPER remanufactured products since 1999. “Good people make a good product and JASPER is both,” says Ewing. “JASPER stands behind their product, which allows me to stand behind the job I did for my customer.”

For Billy Ewing, his future plans include passing down the business to the next generation. “Our shop is a family business,” said Billy. “That pulls us all together.”

Ewing Automotive’s business philosophy remains ‘Quality work at a fair price.’ “The customer is the most important thing to us,” he said. “Our customer base extends 36 years, and that means a lot. We take care of our customers to build a relationship and to make them feel like a person, not a number.”


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